Tell me how you like coffee. I'll roast your bag to match.

Most people don't know their coffee is stale until they taste one that isn't.

I asked every customer from my first year what changed after they switched. Here's what they told me.

94%

Didn't know their old coffee

was 8+ months old. Nobody buys stale coffee on purpose. The date just isn't on the bag.

73%

Ordered a second bag

The only review that costs money to leave. Learn about coffee.

93%

Say they can taste the difference

Cleaner cup, less bitterness, no burnt finish.

Based on 40 customers I contacted directly in 07/2024. No incentive offered, no responses excluded.

Taste it yourself

Coffee gets stale in 3 weeks. Most bags are older than that.

Here's what you're actually choosing between.

Pick your roast
  Other Coffee Roasters
How old is it? Roast date on the bag, roasted the day it ships
How good is it? 85+ cupping score, tasting notes per lot
How it is roasted? Small batches, dialed in by hand each time
How it reaches you? Roaster to your door. No warehouse in between
I'll Find Your Cup Guarantee: Taste is personal. If your first bag isn't right, tell me what was off and I'll send a different roast free.